Category: Success Stories

Siddharth Singh isn’t your typical tough guy. Sure, he’s India’s first 10-time national Brazilian Jiu-Jitsu champ, a 4-time world medalist, and the guy who earned the country’s first competition BJJ black belt—but talk to him, and you’ll find a regular dude who’s just obsessed with living well. From scrapping in the cage to building Crosstrain Fight Club and coaching India’s first Road to UFC winner, Anshul Jubli, Siddharth’s spent his life figuring out what makes a man strong, inside and out. Now, with 191 Nutrition, he’s bringing that know-how to guys like us—helping us fuel up, recover right, and push harder. For Best for Him, he’s spilling the real stuff: how he balances brutal workouts with business, why he’s taught over 5,000 women to fight back, and what keeps him grounded. Siddharth’s not here to flex—he’s here to show you how to be your best, no BS required.

Your journey from an elite MMA fighter to a wellness entrepreneur is inspiring. How has fitness shaped your personal philosophy on health and well-being?

Fitness is not something I actively think about—it’s just who I am. I don’t wake up wondering whether I should train or not; it’s as natural to me as breathing. It’s ingrained in my daily life, in the way I move, think, and approach challenges. My journey from competing at the highest levels of MMA and BJJ to building Crosstrain Fight Club and launching 191 Nutrition has only reinforced my belief that health isn’t a short-term goal—it’s a way of life. Discipline, resilience, and consistency in training have shaped not just my physical abilities but also my mindset and approach to business. Whether coaching future champions or developing high-performance nutrition, my philosophy remains the same: take care of your body, push your limits, and success will follow.

Well-being isn’t about chasing fitness—it’s about making it a non-negotiable part of who you are.

MMA is both physically and mentally demanding. What are some key wellness practices you follow to maintain peak performance?

For me, performance is an obsession—it’s what drives everything I do, from training world-class fighters to starting 191 Nutrition. Competing at the highest level of MMA and BJJ taught me that training hard isn’t enough; recovery is just as important. I focus heavily on optimizing recovery to maintain peak performance. That means sleeping at least 8 hours every night, ensuring my body has time to repair and recharge. I also take essential supplements like magnesium, zinc, curcumin, glucosamine for joint health, and multivitamins like B12 and D3 to keep my immune system strong and prevent any dips in performance. For active recovery, I mix things up—I run, walk, do yoga, climb, play tennis, and lift weights. These activities keep my body moving without overloading it. And when it comes to nutrition, I prefer eating at home as much as possible, ensuring I fuel my body with clean, high-quality food.This relentless pursuit of performance is exactly why I started 191 Nutrition—to provide athletes and high performers with the best possible fuel to keep pushing their limits.

Many men struggle with consistency in fitness. What advice would you give to someone trying to stay committed to their health goals?

The key to consistency is removing choice from the equation. You don’t ask yourself if you should brush your teeth every morning—you just do it. Fitness should be the same. Make it a fundamental part of your identity, not something you “try to fit in.” Start small but stay consistent. Pick something sustainable—whether it’s lifting, running, BJJ, or even just daily walks. Show up, even on days you don’t feel like it. And focus on long-term progress, not quick fixes. Fitness is a lifelong commitment, not a 30-day challenge. Also, prioritize recovery and nutrition. Train hard, but sleep well, eat clean, and supplement smartly. The more your body feels good, the easier it is to stay consistent. At the end of the day, discipline beats motivation. If you can commit to your health without excuses, results will follow.

As someone who has trained top athletes, what are the most common mistakes men make when it comes to nutrition and supplementation?

One of the biggest mistakes I see men make with nutrition and supplementation is chasing quick fixes instead of focusing on fundamentals. They’ll spend thousands on the latest “super supplement” but ignore basic things like eating real food, sleeping well, and staying hydrated.

Here are some of the most common mistakes:

1. Neglecting foundational supplements – Everyone wants a magic pill, but they ignore essentials like magnesium, zinc, curcumin, glucosamine for joints, and vitamins like B12 and D3. These aren’t flashy, but they’re crucial for long-term health and performance.

2. Eating too much processed food – Men often underestimate how much junk they consume. If you eat out all the time, you have no control over the quality of ingredients. I prefer to eat at home as much as possible to ensure I’m fueling my body properly.

3. Not prioritizing protein – Whether you’re lifting, doing BJJ, or just trying to stay lean, protein intake matters. Most guys don’t eat enough high-quality protein, which slows down recovery and muscle growth.

4. Ignoring gut health – A lot of people don’t realize how important digestion is for performance. If your gut isn’t healthy, you won’t absorb nutrients properly. Prioritizing fiber, probiotics, and anti-inflammatory foods is key.

5. Not hydrating properly – Men focus on food but forget water, electrolytes, and proper hydration, which impacts everything from energy levels to joint health. This obsession with real, performance-driven nutrition is exactly why I started 191Nutrition—to cut through the noise and provide high-quality, effective supplements that actually help athletes perform at their best.

Stress management is a huge part of overall wellness. How do you balance intense training, business, and personal life while staying mentally strong?

The only way to balance intense training, multiple businesses (Crosstrain Fight Club, ADCC India, AJP India, 191 Nutrition), and personal life without burning out is by building strong teams, structures, and systems. I used to think I could do everything myself, but as responsibilities grew, I realized that high performance isn’t about doing more—it’s about doing the right things efficiently. That means:

A. Building a solid team – I surround myself with people I trust—coaches, managers, and business partners—who share my vision and can execute at a high level. I don’t micromanage; I empower them to take ownership.

B. Creating systems that run without me – Every business I run has clear processes, structures, and workflows in place. Whether it’s training athletes, running competitions, or developing nutrition products, everything follows a structured system so it doesn’t rely on me being hands-on 24/7.

C. Prioritizing what matters – I’ve learned to focus on high-impact tasks and delegate the rest. If something isn’t contributing to growth, performance, or well-being, I cut it out.

D. Training is non-negotiable – No matter how busy things get, I never compromise on training. It keeps me mentally sharp and physically ready to perform at my best.

E. Recovery & mental resets – I make time for sleep, active recovery (running, yoga, walking, lifting), and proper nutrition so I can sustain this pace long-term. At the end of the day, stress comes from a lack of structure. If you build the right systems and surround yourself with the right people, you don’t just survive—you thrive. At the end of the day, stress comes from a lack of structure. If you build the right systems and surround yourself with the right people, you don’t just survive—you thrive.

You’ve trained over 5,000 women in self-defense. Why do you think men should also take an active role in promoting women’s safety and empowerment?

Ever since I was a child, I was taught at home that the way you treat a woman says everything about your character. Real men don’t hurt women—they protect, respect, and honor them. This belief was deeply ingrained in me, and it was further reinforced during my time at The Doon School in Dehradun, where values like respect, responsibility, and leadership were an essential part of our upbringing. Having trained over 5,000 women in self-defense, I’ve seen firsthand how empowering them with the right skills transforms their confidence, mindset, and sense of security. But the truth is, women’s safety is not just a women’s issue—it’s a societal issue, and men have a critical role to play in changing things. Men need to take an active role in setting the standard for respect. The way we behave, speak, and interact with women influences the culture around us. If we normalize accountability and respect, we create an environment where mistreatment isn’t tolerated. Strength should never be used to dominate—it should be used to defend. A real man understands that power isn’t about control; it’s about protection. Beyond that, men need to educate and influence the next generation. Young boys need role models who demonstrate how to treat women with dignity. Whether it’s at home, in schools, or in gyms, men must take responsibility for shaping a culture that values respect over aggression. Supporting women’s empowerment isn’t just about teaching them self-defense—it’s about building a world where they feel safe, heard, and valued. That means speaking up when we see disrespect, advocating for equal opportunities, and ensuring that women can thrive without fear. At Crosstrain Fight Club, we don’t just teach women how to fight—we also train men to be better allies. Because true strength isn’t about overpowering others; it’s about standing up for what’s Right.

What are three daily habits you believe every man should incorporate for a healthier and more balanced lifestyle?

If you want a healthier and more balanced life, you don’t need to complicate things. It all comes down to discipline, consistency, and taking care of your mind and body. There are three simple habits that I believe every man should incorporate into his daily routine:

First, move every single day. It doesn’t have to be an intense workout, but your body was built to move. Whether it’s lifting weights, running, walking, playing a sport, or training martial arts, daily movement keeps you strong, energized, and mentally sharp. When you stay physically active, you build resilience—not just in your body, but in your mind. Second, eat clean and treat your food as fuel. Your body is a machine, and what you put into it determines how well it performs. Prioritize whole, nutrient-dense foods and avoid excessive processed junk. Stay hydrated, get enough protein, and take essential supplements like magnesium, zinc, curcumin, glucosamine, and vitamins like B12 and D3 to keep your body functioning at its best. This mindset of fueling for performance is exactly why I started 191 Nutrition—because what you eat directly impacts how you perform, recover, and feel. Third, control your mind before the world does. Every day, take some time to disconnect from distractions—whether through meditation, journaling, reading, or just being in silence. Most men let the outside world dictate how they think and feel, but real strength comes from having control over your own mind. If you move daily, fuel your body properly, and train your mind to stay focused, you’ll have the foundation to perform at your highest level—physically, mentally, and emotionally.

What inspired you to create 191 Nutrition, and how does it specifically cater to men’s fitness and wellness needs?

I created 191 Nutrition because I saw a massive gap in how men approach their nutrition, especially in India. The truth is, the typical Indian diet and modern lifestyle often overlook several essential vitamins and minerals—things like magnesium, zinc, vitamin D3, B12, omega-3s, and even fundamental vitamins like A, B, and C, all of which are crucial for energy, recovery, and overall well-being. As an athlete and coach, I’ve spent years optimizing my own performance through proper nutrition, and I saw firsthand how most men were training hard but neglecting the fuel their bodies actually need. That’s when I knew there had to be a better solution. 191 Nutrition was built to fill these critical gaps—to provide clean, effective, and science-backed supplements that support men’s strength, endurance, and recovery. Vitamins play a massive role in performance and longevity. Vitamin A is essential for vision, immune function, and skin health—yet many don’t get enough of it. Vitamin B-complex (especially B12) is critical for energy production, red blood cell formation, and brain function, something most vegetarians and even non-vegetarians in India are deficient in. Vitamin C is a powerhouse for immune support, collagen production (joint and skin health), and recovery from intense workouts. If you’re low on these, your body simply won’t perform at its best. Everything we create at 191 Nutrition is designed to help men build muscle, improve stamina, boost immunity, and support joint health. It’s not about gimmicks or quick fixes; it’s about giving your body exactly what it needs to function like a high-performance machine. For me, performance is an obsession, and 191 Nutrition is simply an extension of that mindset. If you’re serious about fitness, wellness, and longevity, you have to start with what you put into your body.

Which of your supplements would you recommend for men looking to build strength and endurance?

For men looking to build strength and endurance, I always recommend focusing on the foundational supplements that actually make a difference—no gimmicks, just science-backed essentials. At 191 Nutrition, we focus on providing exactly what your body needs to train harder, recover faster, and perform better. First, Whey Protein is a must. Protein is the building block of muscle, and if you’re training hard but not getting enough protein, you’re limiting your gains. Whey protein helps with muscle repair, growth, and recovery, making sure your body has the fuel it needs after intense workouts. Plus, it’s quick-digesting and highly bioavailable, meaning your muscles absorb it efficiently. Second, Creatine is one of the most researched and effective supplements for strength and endurance. It increases ATP production, which is your body’s primary energy source during high-intensity training. This means more power, better muscle endurance, and faster recovery. If you want to lift heavier, push harder, and recover quicker, creatine is a no-brainer. Third, Magnesium is something most men don’t even think about, but it plays a huge role in muscle function, energy production, and recovery. It helps reduce muscle cramps, improve sleep, and optimize testosterone levels—all of which are critical if you’re training regularly. Most people are deficient in magnesium, especially those with high training loads, so supplementing it can dramatically improve performance and recovery.

Recovery is just as important as training. How do your products, like the Rest and Recovery tablet, help men improve their sleep and muscle repair?

Recovery is just as important as training, and most men don’t realize that you don’t get stronger in the gym—you get stronger when you rest and recover properly. That’s why we created the Rest and Recovery tablet at 191 Nutrition—to help men optimize sleep, muscle repair, and overall recovery so they can perform at their best every single day. A key part of this is Magnesium and Zinc, two minerals that are absolutely essential for deep sleep, muscle relaxation, and testosterone production. Magnesium helps reduce muscle cramps, improve sleep quality, and regulate stress, while Zinc plays a crucial role in immune function, hormone balance, and muscle recovery. Traditionally, Indian diets included Foxnut (Makhana), which is naturally rich in magnesium, but over time, people have moved away from these nutrient-dense foods, leading to deficiencies that impact sleep and recovery. Our Rest and Recovery formula is designed to bring these essential nutrients back into your routine in a way that fits modern lifestyles. It helps with deeper, more restful sleep, so your body can repair muscle tissue, balance hormones, and wake up feeling refreshed instead of fatigued. When you recover properly, you’re not just preventing injuries—you’re optimizing performance, strength, and endurance. At 191 Nutrition, we don’t believe in shortcuts—just science-backed, performance-driven nutrition that helps men train harder, recover faster, and feel their best every day.

There’s a growing trend of men paying more attention to holistic health. How does 191 Nutrition align with this shift?

Post-COVID, people finally started recognizing the importance of vitamins and overall health. Before the pandemic, supplementation was mostly seen as something for bodybuilders or athletes. But after COVID, people realized that nutrition isn’t just about building muscle—it’s about strengthening immunity, improving energy, enhancing recovery, and promoting longevity. At 191 Nutrition, we align perfectly with this shift towards holistic health. Our supplements aren’t just about aesthetics or performance—they’re about helping men feel, function, and live better for the long run. Take Vitamin D3, B12, Magnesium, and Zinc—nutrients that were ignored by most men before COVID. But now, it’s well-known that Vitamin D3 is essential for immunity and hormone balance, B12 is crucial for energy and brain function, Magnesium supports deep sleep and stress relief, and Zinc plays a key role in recovery and testosterone production. These aren’t just for fitness enthusiasts—they’re for every man who wants to perform at his best in daily life. We believe supplementation should support every aspect of a man’s health—muscle growth, endurance, sleep, immunity, joint health, and overall well-being. Our goal at 191 Nutrition is to provide clean, science-backed supplements that fit into the modern man’s lifestyle, helping him not just train harder, but live longer and stronger.

Beyond supplements, what are some key nutrition tips men should follow for long-term wellness?

Beyond supplements, the foundation of long-term wellness is built on proper nutrition and lifestyle choices. No supplement can replace a bad diet, so men need to focus on fueling their bodies like high-performance machines. Here are some key nutrition principles every man should follow:

First, prioritize protein in every meal. Whether your goal is building muscle, staying lean, or just maintaining energy levels, protein is essential for muscle repair, metabolism, and overall strength. Good sources include lean meats, eggs, fish, paneer, lentils, and whey protein if you’re not hitting your daily intake.

Second, don’t overlook micronutrients. The Indian diet traditionally had nutrient-dense foods like foxnuts (makhana), seeds, nuts, and fermented foods, but today, most people rely on processed foods, which lack essential vitamins and minerals like magnesium, zinc, vitamin D3, and B12. This is why supplementation has become important—to fill those gaps that modern diets have created. Third, eat for longevity, not just for today. Many men focus only on short-term gains—bulking up or cutting weight—but real health comes from balanced meals that support gut health, hormonal balance, and overall well-being. That means focusing on whole foods, avoiding excessive sugar and processed junk, and staying hydrated.

Lastly, eat at home as much as possible. Cooking your own meals gives you control over ingredients, portion sizes, and overall quality. Restaurant and takeout food are often loaded with excess oils, sodium, and preservatives that can wreck your long-term health.

At 191 Nutrition, we believe in a performance-first approach to health—where food is seen as fuel and the goal isn’t just to look good, but to feel strong, stay disease-free, and live Longer.

Looking back on your journey, what has been the most fulfilling moment in your career so far?

Looking back on my journey, there have been many milestones that I’m proud of—becoming India’s first 10-time national champion in Brazilian Jiu-Jitsu, the first Indian to earn a competition Black Belt in BJJ, a 4-time world champion, and coaching India’s first Road to UFC winner, Anshul Jubli. These achievements were all incredible moments, but if you ask me what I’m most proud of, it’s something much deeper than titles and trophies. The greatest achievement of my career is coaching women who have used their BJJ and MMA training to defend themselves in real-life situations. Nothing is more fulfilling than seeing someone I’ve trained use their skills to protect themselves when it truly mattered. One story that stands out is of a former student who was attacked by a cab driver. She had trained with us for a while, and one night, while taking a cab home, the driver tried to assault her. Instead of panicking, she reacted instantly—she locked in a triangle choke, put the driver to sleep, and escaped unharmed. That moment proved to me that what we do at Crosstrain Fight Club is more than just a sport—it’s about giving people the ability to protect themselves, to take control in dangerous situations, and to walk through life with confidence. Titles and records come and go, but empowering people—especially women—to fight back and stand up for themselves is something that will always mean the most to me.

What’s next for 191 Nutrition? Do you have plans to expand the product line or venture into other areas of wellness?

At 191 Nutrition, we are just getting started. While our current product line focuses on performance, recovery, and overall health, the next phase is about taking men’s wellness to the next level. We don’t just want to help men train harder—we want to help them look, feel, and perform at their absolute best in every aspect of life.

Going forward, we are expanding into hair, skin, and testosterone optimization, as these are crucial but often overlooked areas of men’s health. Hair and skin health are directly linked to nutrition, and most men don’t realize that deficiencies in biotin, collagen, and key vitamins like A, C, and E can affect their appearance and confidence. We’re working on products that will support strong hair, clear skin, and overall vitality from within.

Another big focus is testosterone support. As men age, testosterone levels naturally decline, which impacts energy, strength, recovery, and even mental clarity. We’re formulating supplements with scientifically-backed ingredients like Ashwagandha, Zinc, Vitamin D3, and Fenugreek to help men maintain optimal hormone levels and peak performance.

And of course, we are doubling down on Creatine—one of the most powerful and proven supplements for strength, endurance, and brain function. Our goal is to create the highest quality creatine product available, ensuring that athletes and fitness enthusiasts get maximum power, performance, and recovery benefits.

The future of 191 Nutrition isn’t just about supplements—it’s about building a complete ecosystem for men’s wellness. From training to recovery, from performance to longevity, we want to be the go-to brand for men who are serious about their health.

If you could give one piece of advice to men looking to improve their fitness, health, and overall lifestyle, what would it be?

Make discipline your default.

Most men struggle because they rely on motivation, but motivation is temporary—it comes and goes. Discipline, on the other hand, is what keeps you going when you don’t feel like it. You shouldn’t wake up and debate whether or not you should train, eat clean, or take care of your body. It should be non-negotiable, just like brushing your teeth.

If you truly want to be stronger, healthier, and better, stop overcomplicating things. Move every day, eat real food, prioritize recovery, and stay consistent. Stop waiting for the perfect time to start—just start. Because the men who succeed aren’t the ones who do everything perfectly; they’re the ones who show up, day after day, no matter what.

Finally, where can our readers find 191 Nutrition products, and how can they stay connected with you for wellness tips?

https://www.instagram.com/cfcsid/?hl=en

https://191nutrition.com/.
https://www.instagram.com/191nutrition/?hl=en

Today, we have the privilege of speaking with a true visionary in the corporate world—Mr. Jatinder Kaul, Managing Director of Karcher India. With over three decades of experience in steering businesses towards excellence, Mr. Kaul has been instrumental in shaping the success story of Karcher India. His leadership is built on a strong foundation of strategic planning, customer-centricity, and innovation, making him a driving force in the industry.

In this conversation, we will delve into his journey, the leadership philosophies that have defined his career, and his insights on business growth, market trends, and the evolving role of technology in shaping the future. Join us as we explore the mind of a leader who has mastered the art of building brands, fostering high-performance teams, and delivering unparalleled customer satisfaction.

You’ve had a long and successful career—what drives you every morning to keep pushing forward?

What truly drives me every morning is the commitment to making a meaningful impact—both professionally and socially. Leading Kärcher India is not just about growing a business; it’s about setting new benchmarks in cleaning technology, fostering a culture of excellence, and contributing to initiatives like Swachh Bharat. The opportunity to play a role in shaping a cleaner, more sustainable future for India is incredibly motivating. Beyond business, I take great pride in mentoring and empowering the next generation of leaders, helping them unlock their potential. Progress, for me, isn’t just about numbers—it’s about leaving behind a legacy of innovation, responsibility, and purpose.

How has your definition of success evolved over the years?

In the early stages of my career, success was all about the numbers—achieving targets, expanding market share, and driving revenue. But with experience, my perspective has shifted. Now, I see success as creating a lasting impact, whether it’s through building a strong team, fostering innovation, or contributing to society in meaningful ways. It’s about growth, not just in business but in the people around you and the values you uphold. True success is when your work continues to make a difference long after you’re gone.

What habits or routines have played a crucial role in your personal and professional growth?

Consistency and discipline have been the foundation of both my personal and professional growth. A daily walk is more than just exercise—it gives me the clarity I need to process ideas and make sound decisions. Mental exercises, whether through strategic reading or structured thinking, keep me sharp and adaptable in an ever-evolving business landscape. But beyond personal habits, I believe growth is truly meaningful when it’s shared. Prioritizing a people-centric approach—mentoring, listening, and collaborating—has helped me build stronger teams and drive collective success.

As a leader, how do you manage stress and maintain mental resilience?

Perspective is key. Stress is a part of leadership, but how you handle it shapes your approach. I focus on staying solution-oriented rather than dwelling on problems. Walking and mindfulness help clear my head, allowing me to approach challenges with a fresh perspective. I also make time to step back and reflect—understanding the bigger picture often puts day-to-day pressures into perspective and helps maintain balance.

What does masculinity mean to you in today’s modern world?

Masculinity today is no longer about sheer strength or dominance—it’s about resilience, adaptability, and the ability to uplift those around you. True leadership transcends gender; it’s about being empathetic, people-focused, and purpose-driven. A modern leader embraces change, listens, and leads with integrity, ensuring that success is not just personal but shared with the team and community.

Have there been any personal challenges that shaped your perspective on life and leadership?

Every challenge I’ve faced has been an opportunity to learn and grow. Leading through market shifts, economic fluctuations, and evolving consumer expectations has reinforced the importance of adaptability. One key lesson has been the value of staying grounded—holding on to core principles while being flexible enough to embrace change. Localization has played a major role in this journey. Adapting global best practices to fit regional realities has been essential, ensuring not just business success but also meaningful impact in the markets we operate in.

Many men struggle with work-life balance. How do you ensure time for family, personal interests, and well-being?

Work-life balance isn’t about strict separation; it’s about seamless integration. I believe in being fully present in whatever I do—whether it’s at work, with family, or taking time for myself. Prioritization is essential. I make conscious efforts to spend quality time with my family, ensure professional responsibilities are met, and take care of my well-being through activities like walking and meaningful conversations. Mental discipline plays a crucial role in maintaining this balance, helping me stay focused and engaged in every aspect of life.

What role has fitness or self-care played in your daily life? Do you follow any specific routines?

Fitness, to me, goes beyond just physical well-being—it’s about maintaining mental and emotional balance as well. Walking is a daily ritual I never compromise on. It’s not just about staying active; it gives me the space to clear my mind, reflect, and refocus. Just as physical health requires discipline, I believe mental agility does too. I make it a point to engage in structured thinking, whether through reading, strategic planning, or simply taking time to process ideas. Continuous learning keeps me sharp and adaptable, which is just as important as staying physically fit.

Do you believe men today are under more pressure to constantly achieve? What advice would you give to those feeling overwhelmed?

The pressure to achieve has always been there, but in today’s fast-paced world, it feels more intense. The constant influx of information, competition, and digital comparisons can make it overwhelming. My advice is to focus on long-term growth rather than chasing immediate success. Take the time to build something meaningful, develop resilience, and prioritize your well-being. Success is a marathon, not a sprint—pace yourself, learn from challenges, and stay grounded.

What’s one piece of wisdom about life or success that you wish more young men knew?

Success isn’t just about personal achievements or climbing the ranks; it’s about the impact you create along the way. True success comes when you uplift others, whether it’s your team, your community, or the people who have supported you. Leadership isn’t just about making decisions—it’s about mentorship, collaboration, and staying connected to your roots. When you focus on people, growth becomes more meaningful, and success becomes truly sustainable.

In your experience, what are the key qualities that define a strong, modern leader?

A strong, modern leader is defined by vision, adaptability, and a people-first approach. It’s about having a clear direction while staying flexible in an ever-changing business landscape. The ability to empower teams is crucial—great leadership isn’t just about making decisions but creating an environment where people can thrive. Additionally, modern leadership is about balancing global strategies with local realities, ensuring that ideas translate into real, meaningful impact. Execution is key—having a strategy is one thing, but driving it forward effectively is what sets true leaders apart.

How important is mentorship in a man’s professional journey? Have you had mentors who shaped your path?

Mentorship plays a crucial role in shaping a professional journey. I’ve been fortunate to learn from inspiring leaders who have guided me through key decisions and challenges. Their insights and experiences have been invaluable in shaping my perspective and leadership style. Now, I see it as a responsibility to mentor others, sharing what I’ve learned to help them grow. Success isn’t just about individual achievements—it’s about lifting others and creating a culture of continuous learning.

Many men tie their identity to their work. How do you personally define yourself beyond your career?

While my work is an important part of my life, I don’t believe identity should be confined to a job title or professional milestones. For me, making a difference beyond the workplace is just as fulfilling. Whether it’s contributing to initiatives like Swachh Bharat, mentoring young professionals, or helping cultivate future leaders, these aspects shape who I am just as much as my career does.

Have you ever faced self-doubt in your journey? If so, how did you overcome it?

Self-doubt is natural and often signals a moment of growth. I’ve encountered it at different stages, especially when making high-stakes decisions. The way forward has always been to acknowledge it but not allow it to take control. Preparation is crucial—understanding the situation from every angle, relying on data, and drawing from experience. At the same time, having the right people to brainstorm with—mentors, colleagues, or even a fresh perspective—helps turn uncertainty into clarity. Each challenge overcome reinforces confidence and sharpens decision-making for the future.

How do you think men can better support each other in their professional and personal lives?

Men can support each other better by shifting the mindset from competition to collaboration. Success isn’t about outpacing one another—it’s about lifting each other up. In professional spaces, this means creating an environment where knowledge-sharing, mentorship, and teamwork are valued over individual gains. In personal lives, it’s about being open, offering support without judgment, and encouraging each other to grow. The strongest teams—whether in business or life—are built on trust, respect, and a shared commitment to success.

What are some of your favorite ways to unwind and disconnect from work?

Walking has always been my go-to—it gives me the space to think clearly and reset. Whether it’s a quiet stroll or a brisk walk, it helps me recalibrate. Reading is another way I unwind; it allows me to step into different perspectives and keeps my mind engaged beyond work. Traveling also plays a big role—it’s not just about the destinations but the new experiences and perspectives that come with it. And sometimes, simply being in a reflective space, away from the noise, helps me disconnect and refocus.

Is there a book, movie, or philosophy that has had a profound impact on you?

The philosophy of Kaizen, which emphasizes continuous improvement, has had a profound impact on me. I firmly believe that consistent, small changes lead to significant progress over time. This mindset has not only shaped my approach to business—where refining processes, optimizing efficiencies, and fostering innovation are key—but also influenced my personal growth. Whether in leadership, decision-making, or daily habits, the idea that progress is a journey rather than a destination keeps me motivated to keep learning and evolving.

If you weren’t in this business/ career, what alternate career path would you have pursued?

If I weren’t in this business, I’d likely be involved in something impact-driven—perhaps in advisory roles, education, or initiatives focused on sustainability and leadership development. I’ve always been passionate about driving meaningful change, whether it’s through mentoring, shaping policies, or contributing to sustainability efforts. Helping organizations and individuals grow in a way that balances business success with social and environmental responsibility is something that resonates deeply with me.

Are there any hobbies or passions outside of work that you actively engage in?

Outside of work, I find great joy in walking—it’s not just about staying active but also about taking time to reflect and unwind. I also have a deep appreciation for exploring different cultures, whether through travel, food, or meaningful conversations. Engaging in discussions that offer fresh perspectives is something I truly enjoy, as it helps me continuously learn and grow.

What’s the best advice you’ve ever received that still guides you today?

The best advice I’ve ever received is simple yet profound: ‘Stay rooted, think big, and never stop evolving.’ It’s a reminder that no matter how far we go, our foundation—our values, experiences, and people—keeps us grounded. Thinking big pushes us beyond limitations, helping us drive meaningful impact. And evolution is key; the world is constantly changing, and success comes from adapting, learning, and growing with it. Most importantly, success isn’t just about personal milestones—it’s about contributing, making a difference, and bringing others along on the journey.

Legacy, leadership, and innovation—these are the pillars that define Roop Partap Choudhary’s journey. As the Executive Director of Noormahal Group and Founder of Colonel Saab, London, he has not only carried forward a family legacy but has also redefined the art of blending tradition with modern vision. From curating immersive experiences rooted in India’s rich cultural heritage to expanding globally with innovative business ventures, his approach offers valuable insights into entrepreneurship, storytelling, and the evolving landscape of luxury and experiential living.

In this exclusive conversation, Choudhary delves into his early influences, the lessons he learned from his father, and how he transformed challenges into opportunities. Beyond hospitality, he speaks about the power of art and culture, the importance of staying authentic in a rapidly changing world, and what it takes to build a brand that stands the test of time. Whether you are an entrepreneur, an art enthusiast, or someone drawn to stories of perseverance and passion, his journey is one of inspiration and purpose.

You come from a distinguished family with a strong legacy. What was your upbringing like, and how did it shape your outlook on business and hospitality?

Growing up in a family deeply rooted in hospitality and business, I was surrounded by an environment emphasizing discipline, hard work, and an appreciation for heritage. My father, Colonel Manbeer Choudhary, and my mother Mrs. Binny Choudhary instilled in me the values of leadership, perseverance, and a deep respect for tradition. This upbringing naturally shaped my approach to business, whereBlending Heritage I strive to blend legacy with modern luxury, creating unique experiences that celebrate India’s rich cultural heritage.

 

Was there a defining moment when you realized that hospitality was your true calling?

There was a defining moment when I truly understood the power of hospitality. While traveling across India with my father, I experienced firsthand the warmth and authenticity that define Indian hospitality. A particular stay at a heritage property left a lasting impact on me—I saw how a place could tell a story, evoke emotions, and transport guests to another era. That realization sparked my vision, leading to the inception of Noormahal Palace and later, Colonel Saab in London.

 

My father, with his military background, instilled in me discipline, perseverance, and the belief that extraordinary guest experiences lie in the finest details. Alongside him, my mother’s deep understanding of warmth and care reinforced my belief that true luxury is not just about opulence—it’s about personalization, authenticity, and creating emotional connections. These values continue to shape my approach to hospitality, blending heritage with innovation to craft unforgettable experiences.

 

Your father, Colonel Manbeer Choudhary, has been a great influence on you. What are some key lessons you have learned from him that you apply in your career?

My father has been my greatest mentor and source of inspiration. His military background has taught me that success comes with dedication and consistency, instilling a strong sense of discipline and perseverance. He always emphasized the importance of attention to detail, believing that the little things create extraordinary guest experiences. Additionally, he taught me the value of respecting tradition—while innovation is essential, staying true to one’s roots is what makes a brand truly unique and memorable.

 

Noormahal Palace has become an iconic luxury hotel under your leadership. What was the most significant challenge you faced in making it what it is today?

The biggest challenge was redefining luxury hospitality in a city like Karnal, which was not traditionally known as a luxury destination. Educating people about the value of heritage luxury and attracting high-end clientele required strategic branding and relentless efforts. We invested in creating an unparalleled experience by curating an exclusive art collection, offering impeccable service, and positioning Noormahal Palace as a premier destination for weddings and events.

 

What has been the proudest moment of your career so far?

The launch of Colonel Saab in London, a long-cherished dream, and the recognition of Noormahal Palace among the top five destinations for destination weddings are among my proudest moments. Watching both ventures receive international acclaim has been incredibly fulfilling.

 

Colonel Saab has been recognized as one of London’s top Indian restaurants by Forbes International. What was your vision behind this project?

Colonel Saab was envisioned as a love letter to India’s rich culinary and cultural heritage. More than just a restaurant, it was designed as an immersive experience where fine dining meets storytelling. Inspired by my father’s travels across India, every dish on the menu, every artifact in the space, and every design element reflects the depth and diversity of Indian culture.

 

Globally, Indian cuisine has often been limited to certain stereotypes, but at Colonel Saab, we wanted to showcase its true essence—regional flavors, royal traditions, and the artistry behind every dish. Similarly, Indian art and craftsmanship have always been revered, yet underrepresented in modern luxury dining. By weaving history, flavors, and artistry together, our goal was to redefine how the world experiences Indian hospitality, making it as refined, elegant, and multifaceted as the culture itself.

 

Colonel Saab is inspired by your father’s travel stories. Can you share a special memory or story that shaped the restaurant’s concept?

My father, Colonel Manbeer Choudhary, served in the Indian Army, earning the honorific title ‘Colonel Saab.’ His postings took our family across India, immersing us in the country’s diverse cultures, flavors, and traditions. We dined with royal families in Rajasthan, where age-old recipes were passed down through generations, offering a glimpse into regal culinary heritage. In the serene valleys of Kashmir, we experienced the delicate flavors of Wazwan, a feast that embodies the artistry of Kashmiri cuisine.

 

Our journeys took us from the spice-laden kitchens of Kerala’s backwaters to the remote Himalayan monasteries, where simple, soulful meals reflected the purity of the land. We shared meals with local communities, discovering how every region had its own story to tell through food. These experiences became the foundation of Colonel Saab—a place where every dish is a chapter, inviting guests on a journey through the tastes, traditions, and untold stories of India.

 

Noormahal Palace is known for its unmatched art collection and regal ambiance. How do you balance luxury with heritage authenticity?

The key is meticulous curation and storytelling. Every artifact at Noormahal Palace has been handpicked to reflect India’s rich history. We have sourced rare artworks, antiques, and architectural elements that maintain authenticity while offering guests an opulent experience.

 

Luxury, for me, is not just about extravagance—it’s about preserving and presenting culture in an immersive way. A significant part of this is the skilled manpower behind Noormahal Palace. We work closely with local artisans, painters, and craftsmen who bring centuries-old techniques to life, from intricate frescoes and hand-carved woodwork to elaborate Rajasthani mirror work and Mughal-inspired motifs. Their dedication ensures that every corner of the palace tells a story, seamlessly blending heritage with grandeur. By empowering local talent, we not only preserve traditional craftsmanship but also create an experience that feels truly authentic and timeless.

 

You’ve won multiple awards for Noormahal Palace as a destination wedding venue. What trends do you see emerging in luxury weddings?

Luxury weddings are evolving to be more personalized and experiential. Couples today seek unique themes, cultural authenticity, and a seamless blend of tradition with contemporary elegance. Sustainability is also a growing trend, with more eco-conscious wedding choices, from zero-waste decor to locally sourced gourmet menus.

 

Another significant shift is in the decision-making process. Earlier, weddings were largely planned by families, but today, every generation brings a fresh perspective. Young couples are more hands-on, prioritizing personalization, storytelling, and digital integration, while parents still focus on grandeur and heritage. This dynamic creates an entirely new approach to wedding planning—one that balances vision, experience, and budget in innovative ways.

 

At Noormahal Palace, we are constantly evolving to cater to these changing preferences, offering bespoke wedding experiences that honor tradition while embracing modern luxury. Whether it’s an intimate royal affair or a grand multi-day celebration, we ensure every wedding feels exclusive, meaningful, and timeless.

 

You are a passionate art collector, and your properties house some of the rarest artifacts. What draws you to collecting antiques and art?

Art has always fascinated me because it carries history, culture, and emotion. I believe that a well-curated collection can transform a space, making it timeless. But for me, collecting art isn’t about the price tag—it’s about the story it tells. Every piece doesn’t have to be expensive, but it must resonate, either through its origin, craftsmanship, or the cultural narrative it represents.

 

I pick up artifacts that speak to me—whether it’s a Tanjore painting deeply rooted in tradition or a contemporary piece that aligns with a certain emotion or aesthetic. When you start collecting with this mindset, it sharpens your own sense of aesthetics and appreciation. You begin to understand not just where an artwork comes from, but how it connects to you personally. This philosophy shapes the collections at Noormahal Palace and Colonel Saab, ensuring that every piece contributes to an immersive story rather than just being a decorative element.

 

You have participated in some of the world’s top auctions, including Sotheby’s and Christie’s. What has been your most prized acquisition?

Every piece of art and artifact I acquire holds a special place in my collection, not just for its rarity but for the story it tells. One of my most prized acquisitions is prominent art by Vivek Nimonkar, a masterpiece that beautifully captures the essence of continuity, tradition, and the human connection with nature. I also treasure an exquisite work of tribal art by Anushree Chakraborty, which reflects the raw, unfiltered storytelling of indigenous communities.

 

Beyond paintings, I have been fortunate to acquire extraordinary pieces of heritage craftsmanship. A Cocktail Bar by Asprey, originally commissioned by the Maharaja of Patiala, is a remarkable symbol of royal indulgence and bespoke luxury. The Baccarat decanters made for the Faridkot royal family and Mappin & Webb hand-painted dinner sets, created exclusively for an erstwhile royal family, are exquisite examples of European artistry blending with Indian regal elegance.

 

For me, collecting art and artifacts is not just about ownership—it’s about preserving legacies, curating stories, and celebrating the confluence of heritage and design. Each piece in my collection is a testament to history, craftsmanship, and the evolving aesthetic that shapes Noormahal Palace and Colonel Saab.

 

You’re aggressively expanding your business into Eastern Europe and London. What’s next for the Jewel Group of Hotels?

Our vision is to bring India’s royal heritage to a global audience. After the success of Colonel Saab in London and our ventures in Europe and other international markets, we are aggressively expanding our presence. We are exploring opportunities to introduce immersive Indian hospitality experiences beyond traditional destinations, ensuring that the essence of our culture resonates worldwide.

 

Additionally, we have ambitious plans to expand Noormahal Palace’s brand presence by developing boutique heritage properties in select destinations. These properties will blend architectural grandeur with modern luxury, offering guests an authentic yet world-class experience.

 

At the same time, we are continuously upgrading Noormahal Palace to provide the latest in luxury and comfort. Our constant endeavor is to enhance guest experiences—be it through modern amenities, personalized services, or innovative dining concepts—while staying true to our heritage roots. The goal is to not only preserve history but also evolve with the ever-changing expectations of global travelers.

 

What advice would you give to young entrepreneurs looking to make a mark in the hospitality industry?

My advice would be to stay authentic to your vision and never compromise on quality. The hospitality industry is about experiences—so focus on crafting something unique and memorable. Patience and persistence are key because building a brand takes time.

 

Equally important is building the right team. Hospitality is a people-driven industry, and your team members are the backbone of your success. Invest in them, empower them, and create a culture where they feel valued and motivated. A passionate, well-trained team will not only enhance guest experiences but also bring your vision to life in ways you never imagined.

 

Lastly, always stay curious and open to learning, because innovation is what keeps businesses relevant in a competitive landscape. Adapt to changing guest expectations, embrace new trends, and most importantly, lead with passion and purpose.

Noormahal Palace is known for its unmatched art collection and regal ambiance. How do you balance luxury with heritage authenticity?

Noormahal Palace meticulously blends modern luxury with traditions and history, creating a truly regal experience for our guests. Our mission is to offer not just a stay, but a journey through time, where the opulence of contemporary comforts meets the rich tapestry of our heritage. Every corner of the palace is adorned with exquisite artifacts that tell stories of the historic past, reflecting our passion for preserving legacies and celebrating the artistry of craftsmanship. Each piece in our collection bridges the gap between past and present, offering an immersive experience to the guests.

This unique blend of luxury and authenticity ensures that every visit to Noormahal Palace is not just memorable, but a celebration of our rich cultural legacy, tailored for the discerning traveler of today.

With the rise of experiential travel, how do you ensure that Noormahal offers a unique and immersive experience to guests?

As mentioned earlier, at Noormahal Palace, our focus is on creating unique and immersive experiences by blending rich cultural heritage with modern hospitality. We offer personalized itineraries that allow guests to explore local traditions, antique artifacts and savour delicious cuisine. Our specially curated activities, such as guided heritage walks, cooking classes featuring traditional recipes, and local craft workshops, engage guests in meaningful ways.

Additionally, we emphasize the importance of storytelling, ensuring that every experience is tied to the history and culture of the region. Our dedicated staff is trained to share insights and tales that connect guests more deeply to the surroundings. We also take guest feedback seriously, continuously refining our offerings to enhance the overall experience. By creating an environment where guests can connect with the local community and culture, we ensure that their stay at Noormahal Palace is both memorable, comfortable and rejuvenating.

 

Ram Sellaratnam isn’t just leading iBUS Network—he’s redefining what digital infrastructure means in today’s world. From his early days at Infosys to now driving iBUS’s ambitious growth, his career has been shaped by everything admirable– from adaptability to strong networks, and a vision for giving way to a meaningful impact. There is a lot we can learn from Ram Sellaratnam’s story, it is not one of a drastic or sudden shift, but of gradual growth and perseverance. Ram Sellaratnam has accomplished greatly not simply as a leader or businessman– but also as an inspiring figure in the field of Marathon. This versatility is one that a lot of men can learn from.

But his leadership isn’t just about creating business strategy but it’s about pushing limits, whether it be in the corporate world or on the marathon track– he has seen it all, done it all and is ready to share his valuable insight on the same with us. A passionate endurance athlete and Ironman aspirant, Ram brings the same discipline, resilience, and curiosity to his personal life as he does to his role as a CEO.

In this conversation with BFH, he opens up to us about his journey, the challenges of building next-generation infrastructure, and how the lessons from running and leadership often overlap in unexpected ways, and how every man can learn from these overlaps that take the form of accidental blessings in one’s career path and life in general. This interview will be a fresh call for the youth to stay resilient, the more you shall read, the more you’ll find yourself engrossed in his stories and life lessons.

From Infosys to iBUS CEO—what were the key turning points that shaped your leadership?

When I decided to move on from Infosys, the company was going through a transition, and I felt it was the right time for me to explore new opportunities. At that time, I was in the UK, but after returning to India, I reconnected with my former colleague, Subash, for some personal advice. That conversation led me to learn about iBUS and the vision that Subash and Sunil had for the company. Their aspirations resonated with me, and that’s how my journey with iBUS began. It was a pivotal moment that shaped my leadership approach, reinforcing the importance of adaptability, strong professional networks, and aligning with a vision that drives meaningful impact.

iBUS aims to expand from 1B to 10B sq. ft. in five years. What’s the vision behind this growth?

Our vision for iBUS has always been to build something truly unique—something that hasn’t been done before. We see ourselves as a digital infrastructure technology company, addressing a fundamental need in today’s digital-first world. Just as the industrial economy relied on essential infrastructure like electric grids, railroads, and utilities in the 20th century, the 21st century requires a new kind of infrastructure to support the digital economy.

Our approach is twofold: we build the foundational infrastructure needed to power seamless connectivity, and we integrate technology into these systems to make them more intelligent and efficient. That’s why we call ourselves a digital infrastructure tech company—we’re not just building connectivity; we’re revolutionizing how infrastructure operates using technology.

When we talk about expanding from 1 billion to 10 billion square feet, it’s not just about numbers—it’s about enabling digital transformation across all kinds of spaces, whether it’s buildings, airports, hospitals, or any other three-dimensional environments. These spaces must evolve to be inherently digital, meaning they need seamless mobile and Wi-Fi connectivity, machine communications, and self-diagnosing sensor systems that interact intelligently.

The 10 billion target over the next five years is a milestone for us, but our vision extends beyond that. We believe that as the world becomes increasingly connected, the demand for robust digital infrastructure will continue to grow exponentially, and iBUS will be at the forefront of that transformation.

As a marathoner and Ironman aspirant, how do you balance fitness with leadership, and what lessons do you apply?

I wouldn’t call myself an accomplished marathoner—just an aspirant. But fitness is fully integrated into my routine; there’s no separation between it and my professional life. In fact, many of the lessons I’ve learned from running directly apply to leadership. The first is fanatic discipline—the commitment to staying consistent, no matter the circumstances. Whether in athletics or business, results come from relentless effort and discipline over time.

The second is creative empiricism—focusing on the process rather than just the end goal. In a marathon, you don’t fixate on the finish line from the start; you pay attention to the present—listening to your body, knowing when to hydrate, and making adjustments. Leadership works the same way. Success isn’t about chasing an endpoint; it’s about making data-driven decisions every day and refining your strategy as you go.

The third is productive paranoia—always preparing for risks and uncertainties. Just like marathon training requires injury prevention, strength training, and recovery, business success demands a strong margin of safety. In our industry, which is B2B, our growth is linked to our customers’ growth. So if we aim for 100, we plan for 200—building resilience into our strategy to withstand uncertainties.

Ultimately, whether in running or business, these three principles—fanatic discipline, creative empiricism, and productive paranoia—guide my approach to leadership.

How do you foster a culture of innovation at iBUS?

Innovation, by its very nature, is error-prone. If everything we do is perfect, it likely means we haven’t pushed ourselves hard enough. At iBUS, we cultivate a culture where failure isn’t just accepted—it’s seen as an essential part of progress. True innovation happens when people are encouraged to experiment, take risks, and push boundaries.

Beyond fostering a risk-taking mindset, we emphasize discipline and consistency over sheer work hours. It’s not about working 80 or 100 hours a week; it’s about building a routine and sticking to it. Whether someone starts their day at 9:15 or 10:15, what matters most is their commitment to showing up consistently and delivering results.

Finally, we believe in setting ambitious targets, even when the path to success isn’t entirely clear. Testing our limits is the only way to discover our true potential. And with that, comes accountability—owning both our successes and our failures. This mindset keeps us agile, resilient, and always striving to redefine what’s possible in digital infrastructure.

What are the biggest challenges in 5G convergence, and how does iBUS plan to tackle them?

The telecom industry is a highly regulated, closed-loop system dominated by a few global players who control most of the technology patents. This creates significant barriers to breakthrough innovation and limits openness within the ecosystem.

In India, the market is essentially a duopoly, with a few large players leading the space. With limited competition, there is often little incentive for rapid adoption of new technologies. The dominant approach is to mirror each other rather than drive disruptive change, which slows overall industry progress.

However, we see this challenge as an opportunity. The industry’s slow adoption of emerging technologies has led to inefficiencies, and by leveraging advancements in technology and rethinking traditional business models, we believe we can unlock significant value. Our approach is straightforward: prioritize the value equation—focus on delivering solutions that maximize efficiency and create tangible benefits for our customers.

By staying agile, embracing innovation, and challenging the status quo, we aim to overcome these barriers and drive meaningful change in the 5G convergence space in the years ahead.

How has your global business experience influenced your approach to India’s digital infrastructure market?

My global experience has been invaluable, especially as India has increasingly aligned with international business practices. Today, concepts like ESG, anti-corruption laws, and global compliance standards are not just understood but actively embraced in the Indian market. This shift has made it easier to integrate best practices from around the world into our operations.

In the digital infrastructure space—an industry that remains highly regulated and fragmented—global exposure provides a significant advantage. It helps us stay ahead of the curve in areas like reporting, quality, and compliance. Unlike other sectors, this industry still lacks large-scale players, which is precisely where we see an opportunity—to consolidate and drive efficiencies at scale. 

Looking at global tech giants, some of whom have market capitalizations exceeding the GDPs of entire nations, it’s clear that scale is the key to long-term success. By applying global insights and leveraging India’s unique market dynamics, we aim to build a truly transformative digital infrastructure ecosystem.

How does Mark Twain’s quote—‘History doesn’t repeat itself, but it often rhymes’—shape your leadership?

I like this phrase because it captures a balanced approach to growth, leadership, and decision-making. The first part reminds us not to assume that just because something happened before, it will happen the same way again. The second part acknowledges that patterns do emerge, and we can learn from them.

For instance, in telecom, the adoption of 4G had its own pace and challenges. 5G won’t follow the exact same trajectory, but there will be similarities in market cycles, regulatory hurdles, and adoption patterns. The key is to not get too anchored to the past while remaining open to extracting valuable lessons.

What does your Ironman training routine look like, and how do you stay mentally committed?

Training for an Ironman is all about discipline—you have to be fanatical about it. But as amateur athletes balancing demanding work schedules, travel, and daily responsibilities, it’s not always easy to stay on track.

There are days when I miss sessions due to work or travel. For example, if I return home late at night, waking up at 5 AM for training becomes unrealistic. My coach provides a structured daily calendar, and my goal is to hit the smileys (indicating completed sessions). If I miss one, I work with my support team to adjust and catch up.

One of the key motivators for me is what I call a ‘social contract.’ I openly tell people—colleagues, friends, and even you—that I’m training for an Ironman. Once I declare it, people naturally check in and ask about my progress, creating a positive pressure that keeps me accountable. This external push reinforces my commitment and keeps me going.

Having completed 15 marathons, how has running shaped your mindset in business and life?

A marathon is not a sprint—you have to be extremely patient, disciplined, and prepared for pain. After the first few kilometers, you’re running on physical strength. But as fatigue sets in, it becomes a mental battle. Towards the end, you’re running purely on hope and sheer willpower.

There’s a moment in every marathon when you ask yourself, ‘Why am I doing this? I’ll never do it again.’ But the moment you cross the finish line, that thought flips—you feel an incredible high and immediately start thinking about the next one. That cycle of struggle, doubt, and eventual triumph keeps repeating itself.

It’s the same in business. You push through tough challenges, deal with setbacks, and at times feel like giving up. But once you achieve a breakthrough, you’re ready to take on the next challenge. That resilience—embracing the struggle and coming back for more—is what both marathons and business are all about.

At 64, you continue pushing boundaries in business and fitness. What advice do you have for others?

These days, staying active at 60 and beyond isn’t extraordinary—it’s almost expected! At events like the Mumbai Marathon, you see so many people of my vintage participating. The real question now isn’t ‘How are you still doing it?’ but rather, ‘Why aren’t you doing it yet?’

For me, maintaining a healthy work-life balance isn’t about biological age but about fitness age. At 64, I want to feel like I’m 35—full of energy and enthusiasm. When you’re fit, everything improves. You’re in a better mood, more pleasant with colleagues and family, and life just feels more enjoyable. On the other hand, neglecting your health affects your mood, relationships, and even your work.

Fitness also instills discipline.I sleep by 9:30 PM, wake up early, and use my mornings productively. Running is my choice, but the key takeaway is to find what keeps you active, happy, and energized. That’s the real game-changer.

Which books have significantly influenced your leadership and thinking?

I’m a voracious reader, and many books have significantly shaped my thinking and leadership philosophy. Jim Collins’ Good to Great is one I often revisit for its insights on leadership and business excellence. Peter Thiel’s Zero to One offers fascinating perspectives on innovation and startups, which I deeply appreciate.

Beyond business, I find great wisdom in the Mahabharata, particularly the teachings of Sanatsujata and Viduraniti, which I’m currently exploring further. Michael Mandel’s perspectives also resonate with me. These books and ideas continue to influence how I think, lead, and make decisions.

Beyond iBUS, what future goals excite you in business, fitness, or personal growth?

I already feel like I’m in retirement because, to me, work is fun. Post-retirement is supposed to be about enjoying what you do, and that’s exactly how I see business.

Looking ahead, I see myself continuing to stay involved in business in some capacity. One area I’m particularly curious about is launching a hedge fund—something I might explore in the future.

On the fitness front, I’ll keep running and also plan to get back into golf.

For personal development, I always enjoy learning new things. A colleague recently suggested taking up juggling, so I’m waiting to enroll in a class. I’ve also attempted singing, though many have rejected my efforts—but I still have hope!

Rapid Fire

1. Morning routine or night owl? – Morning Person

2.Favorite book or author? – Good to Great by Jim Collins, Zero to One by Peter Thiel, and the Mahabharata for its timeless wisdom.

3. One word that describes your leadership style? Positive

4. What’s your go-to workout for staying fit? Running

5. Favorite marathon location? London 

With over 26 years of experience in cybersecurity across New Zealand, Singapore, and India, Sandeep Sengupta has been at the forefront of ethical hacking, cybercrime investigation, and cybersecurity education. As the Director of the Indian School of Ethical Hacking (ISOEH), he has not only contributed to strengthening cybersecurity defenses but has also mentored the next generation of cybersecurity professionals. In this exclusive Q&A, he shares his journey, insights, and advice for aspiring ethical hackers.

Having a 26-year career in cybersecurity across multiple countries, what initially drew you to this field?

It all started with curiosity and, to be honest, a bit of mischief. A friend and I worked on a project together, but when it was time to share the final file, he refused. That was enough motivation for me to figure out how to access it on my own. After some trial and error, I succeeded, and that experience opened my eyes to the vast world of cybersecurity.

Cybersecurity is constantly evolving. How do you keep yourself ahead of the curve?

I make it a point to study every single day. The moment you stop learning in this field, you fall behind. Cyber threats are always evolving, and so must we. That’s why, even now, I’ve enrolled in an LLB program. Understanding the legal side of cybersecurity is just as important as the technical aspects.

Have you ever faced a major professional setback? How did you overcome it?

I don’t believe in setbacks—only lessons. Life is all about ups and downs, but every challenge teaches you something valuable. If you view obstacles as opportunities for growth rather than failures, you’ll never truly experience what people call a “setback.”

What has been the most thrilling or unexpected experience in your work with law enforcement on cybercrime cases?

There have been many, but a few stand out. Being part of the Pegasus inquiry team was a significant experience, as was assisting the police during cyber raids. I’ve also had the privilege of conducting cybersecurity audits for organizations like ONGC, the Bangladesh national data center, PWC, ITC, and IIT Kharagpur. But one of the most rewarding experiences has been mentoring students who are now in top positions across the industry. Seeing them succeed is one of the greatest rewards of my career.

If you had to give one piece of advice to young professionals looking to build a career in ethical hacking, what would it be?

Start with the basics—Wikipedia is your best friend. Then move to YouTube, where you can find endless resources to sharpen your skills. Once you have a strong foundation, pursue global certifications like CCNA, CEH, and OSCP.

most knowledge is for free if you know where to look for it. If you’re truly passionate and enough internet-savvy, you can learn almost everything without spending any money.

Since you have a demanding schedule, how do you ensure you stay physically and mentally fit?

I keep things simple. I don’t take stress. Stress is terrible for your progress. Also, eat healthy, do light exercise, and unwind with movies. No matter how busy my day is, I make sure I’m in bed by 12 midnight everyday anyhow. 

Working in cybersecurity means long hours in front of screens. Do you have any wellness habits to counteract the negative effects?

Yes, and I wish I had been more aware about it earlier. Staring at screens for long hours has affected my eyesight, my eyes hurt a lot. which is something I’m actively trying to manage by looking at distant objects from time to time to reduce eye strain. But I admit—this  still is a big concern for me right now. 

A field revolving around cybercrime can be intense and high-pressure. What strategies do you use to manage stress and maintain mental clarity?

I firmly believe that stress is a result of being inactive. If you complete your work on time, there’s no reason to feel overwhelmed. I’ve always been disciplined about time management, and that has helped me handle pressure without feeling burned out.

Do you have a morning or nighttime routine that helps you stay focused and productive?

Yes. I make sure I never stay up beyond midnight, no matter how busy I am. Waking up early and having a structured day keeps me productive.

What role does fitness or physical activity play in your life? Do you follow any specific workout or sport?

Fitness is extremely important for growth but here’s the truth for my life—80% of health is controlled by what you eat, and only 20% by exercise. I’m very disciplined about my diet and make sure  I do light exercise regularly. 

As the Director of ISOEH, what’s your vision for the future of ethical hacking education in India?

The way people learn is changing in current times. In the future, education will be free. People will no longer be judged by certificates but, by their skills. The internet has democratised knowledge by a good lot. and those who know how to leverage it will definitely thrive.

You’ve worked with major corporations like PWC, KPMG, and Tata Steel. What’s one leadership lesson you’ve learned from working with such industry giants?

Three things—be process-oriented, define clear Key Result Areas (KRA) and Key Performance Indicators (KPI), and most importantly, be disciplined. That’s the foundation of leadership.

AI is disrupting many industries, including cybersecurity. What are your thoughts on the intersection of AI and cyber threats?

AI is both a powerful tool and a potential threat. One of the most alarming developments is deep-fake technology, which can be used for highly sophisticated cyber crimes.

But here’s something even more concerning—a robot in China recently “kidnapped” 12 other robots without human intervention. If AI can communicate and act independently, we are looking at a future where machines could become the dominant species. It’s a scenario that cybersecurity experts need to prepare for.

Rapid-Fire Round

14. What’s your go-to productivity hack?

Learn and apply—stay ahead of time.

15. One gadget you can’t live without?

My mobile phone.

16. Your favorite way to relax after a long day?

Sleep and watching TV.

We bring to you an insightful conversation with Lian Thangvung, Founder and CEO of QONECT, as this interview will walk us through Lian’s journey of how a deeply personal loss of losing his father due to the inability to afford a life-saving liver transplant—shaped the vision behind the company. This article will look upon QONECT’s mission to empower marginalized communities by providing access to credit, micro-insurance, and emergency funds, thus breaking the cycle of financial exclusion.

Lian reflects on the challenges he faced while starting a socially-driven business, from securing

funding to navigating the technological needs of these underserved  and neglected regions. QONECT leverages technology to bring financial services to more remote corners of the country, focusing on building trust through community engagement and word-of-mouth referrals.

 Despite facing resource constraints and difficulties scaling in a region affected by conflict, the founder’s resilience and focus on empathy and collaboration have been key to the organization’s growth. QONECT is creating lasting social change, empowering individuals to access financial protection and build a better future.

How did the loss of your father shape your vision for QONECT?

Losing my father due to a lack of funds for a life-saving liver transplant left a lasting impact on me. Experiencing the pain of being unable to afford necessary medical treatment for a loved one was devastating. It motivated me to create a solution that would help others avoid such hardships. I truly understand this problem on a personal level, which drives me to build something meaningful for people in similar situations.

What were some of the biggest challenges you faced when starting QONECT?

The biggest challenge was figuring out where to start, especially when it came to raising funds. Facing rejection after rejection was disheartening, and building a scalable, sustainable, and investor-worthy business felt overwhelming. However, by learning from our mistakes and staying persistent, we eventually built a foundation we are proud of.

How do QONECT’s services empower marginalized communities?

Our services empower marginalized communities by providing access to formal credit, which breaks the cycle of “no loan, no credit history.” By building their credit scores, they can eventually access low-interest loans in the future. Micro-insurance protects them financially during medical emergencies or hospitalizations, and access to emergency funds ensures they can seek timely medical care without hesitation, avoiding high-interest loans from private lenders.

How does QONECT leverage technology to make financial security accessible?

Technology enables us to bring credit and insurance services directly to underserved, remote areas. Processes like user onboarding, credit underwriting, and issuing insurance policies can now be done within minutes. However, our target segment often struggles with digital literacy, so we prioritize awareness campaigns alongside tech solutions. Continuous development of technology to meet their needs is crucial, though we face resource constraints in achieving this.

How does QONECT build and maintain trust with its users?

Building trust is one of our biggest challenges. We rely heavily on word-of-mouth referrals, testimonial videos, and endorsements from local community leaders and prominent figures to establish credibility and strengthen relationships with our users.

Can you share a success story where QONECT made a significant difference?

Yes! We helped Mr. Lianlal save ₹23,000 during his son’s head surgery at Shija Hospital in Imphal. More recently, we assisted Mr. Biaklian from Shillong by covering the costs needed for his wife Moite’s delivery, allowing them to welcome their beautiful baby boy.

What obstacles have you faced in scaling QONECT, and how are you addressing them?

Scaling a socially driven business comes with resource limitations, especially in a violence-affected region like ours, where potential investments are depleted. Additionally, finding lenders willing to offer loans to people in Northeast India is challenging. We are addressing this through persistence, partnerships, and innovative financial solutions.

What leadership values do you believe are essential for driving meaningful change?

Empathy to understand and address community needs, integrity to build trust, resilience to overcome challenges, and collaboration to amplify impact are essential for leading meaningful change in the social impact space.

How do you balance running a growing business with maintaining personal well-being?

Honestly, I am still struggling to find the right balance. It’s an ongoing challenge, and I’m constantly learning and seeking ways to manage both effectively.

Where do you see QONECT in the next five to ten years?

My primary focus is to make QONECT sustainable, with or without my presence. I aspire to expand our services across India and build a strong foundation for long-term impact.

What advice would you give to men aspiring to launch purpose-driven ventures?

Trust yourself and follow your beliefs. Don’t compare your journey to others, and most importantly, never give up on yourself. Stay resilient and stay focused.

How do you define success, personally and professionally?

To me, success is defined by the impact we create. If I can help transform lives and reach a point where QONECT operates on autopilot, that would be my ultimate professional success. Personally, success means making a meaningful difference in the lives of others, far beyond monetary achievements.