Exclusive Interview With Rajesh Rai: Why Global Fitness Brands Are Betting on Indian Manufacturing
Rajesh Rai discusses how the Reebok–Jerai Fitness collaboration reflects a larger shift toward manufacturing-led growth, premium fitness infrastructure, and India’s emergence as a global fitness equipment hub. The fitness industry is no longer just about gyms, dumbbells, and treadmills. It has become a reflection of how people live, train, and…












