A new chapter in luxury living is about to be written as William Grant & Sons India Private Limited proudly introduces the House of Glenfiddich. A concept that goes beyond conventional boundaries, the House of Glenfiddich embodies the synergy of art, travel, and luxury. This venture reflects the company's commitment to crafting unique consumer experiences, pushing the envelope of creativity and design, and redefining the very essence of modern luxury.
Staying true to the brand's creative and artistic vision, the House of Glenfiddich is poised to become a beacon of luxury lifestyle. The aspiration behind this endeavor is to curate unparalleled experiences that seamlessly blend art, fashion, design, entrepreneurship, and travel. With an unwavering focus on excellence, the House of Glenfiddich aims to offer consumers a gateway to extraordinary products and experiences that resonate with those who appreciate the finer things in life.
Drawing inspiration from global trends while catering to the discerning tastes of the Indian market, the House of Glenfiddich is set to become a name synonymous with bespoke luxury. This ambition is underscored by a strategic collaboration with Three Sixty, a renowned lifestyle brand acclaimed for its exquisite handcrafted leather furniture and bespoke pieces. The partnership is underpinned by shared values, where the refined approach to the luxury living of the House of Glenfiddich converges with Three Sixty's unparalleled craftsmanship and commitment to sustainable innovation.
The collection's multi-sensory appeal transcends diverse tastes and design sensibilities. From chic pouches and nifty travel duffle bags to meticulously handcrafted furniture collectibles like bar stools and lounge chairs, each piece reflects an exceptional level of craftsmanship and attention to detail.
In an exclusive conversation with Mr. Sachin Mehta, Country Director of William Grant & Sons India, we delve into the exciting collaboration between the House of Glenfiddich and Three Sixty, a partnership that seeks to redefine luxury living through innovative design and immersive experiences.
BFH: Can you tell us more about the House of Glenfiddich and its vision to combine art, travel, and luxury living?
Mr. Mehta: The House of Glenfiddich is a unique venture that intertwines the realms of luxury lifestyle, including art, fashion, design, entrepreneurship, and travel. Our aim is to offer discerning consumers in India, extraordinary products and experiences that resonate with those who value quality and the finer things in life. These collections will not only draw inspiration from global trends but will also feature custom-made goods and immersive experiences tailored specifically for the Indian market.
BFH: How does House of Glenfiddich aim to push the boundaries of creativity and design within the luxury lifestyle market?
Mr. Mehta: At the House of Glenfiddich, our focus is on crafting distinctive consumer experiences that span various touch points. We achieve this by blending art, design, travel, and more, and by consistently pushing the envelope of creativity and design. Our initiatives range from unconventional exhibitions to cutting-edge collaborations, all aimed at redefining modern luxury. This involves fostering artistic and creative dialogues with like-minded collaborators and experts, leading to new and exciting luxury alliances.
BFH: What factors led to the collaboration between the House of Glenfiddich and Three Sixty? How do the values of both partners align?
Mr. Mehta: The collaboration between the House of Glenfiddich and Three Sixty is a natural result of shared values and objectives. Three Sixty, known for its handcrafted leather furniture and bespoke offerings, perfectly complements the House of Glenfiddich's target audience – those who appreciate quality and luxury. Our partnership is rooted in refined and sophisticated approaches to luxury living, coupled with Three Sixty's exceptional craftsmanship and unwavering commitment to sustainable innovation.
BFH: What unique consumer experiences can we expect from the House of Glenfiddich and Three Sixty collaboration?
Mr. Mehta: The collaboration between the House of Glenfiddich and Three Sixty embodies a deep connection with consumers seeking symbolic creations that resonate with them on an emotional level. This collaboration marks a significant milestone in our journey, setting new standards for bespoke luxury collections, personal storytelling, and product creations. Our goal is to empower consumers with an immersive luxury experience that encapsulates life's finest moments.
BFH: How will the House of Glenfiddich collections draw inspiration from world trends while offering customized goods and immersive experiences?
Mr. Mehta: Our global innovations and experimentation have paved the way for a range of limited editions and collectibles. Similarly, in India, we strive to address the evolving luxury needs of consumers by providing high-quality products and experiences. We are attuned to the preferences of the modern Indian consumer, who seeks a blend of global trends and personalized services. This includes addressing the rising demand for customization and heightened expectations for personalized experiences.
BFH: Can you elaborate on the multi-sensory appeal of the House of Glenfiddich collection and how it caters to diverse tastes and design sensibilities?
Mr. Mehta: The House of Glenfiddich collection caters to a wide spectrum of tastes and design sensibilities. From elegant bar stools and comfortable lounge chairs to nifty travel accessories and unique handcrafted furniture, our range is crafted with meticulous attention to detail using genuine artisanal leather. This collaboration re-imagines the concept of mindful luxury, offering a diverse array of products that cater to varying preferences without compromising on craftsmanship.
BFH: Could you share more details about the availability of the House of Glenfiddich collection, both online and at physical retail locations?
Mr. Mehta: The House of Glenfiddich collection is available for purchase on the Three Sixty online store, and also at various physical retail locations. These locations include the flagship store in Sultanpur, Delhi, as well as other outlets in NCR, Mumbai, and Indore.
BFH: How does the collaboration between House of Glenfiddich and Three Sixty aim to evoke a deep sense of care and emotional connection in consumers?
Mr. Mehta: This collection is tailored to the discerning and well-traveled consumers in India who hold a deep appreciation for genuine quality and luxurious experiences. Through this artistic collaboration, we aspire to provide customers with an empowering luxury encounter that captures the essence of life's most exquisite moments.
BFH: What does this collaboration mean for the future of luxury living and product creation, according to the House of Glenfiddich?
Mr. Mehta: This collaboration marks a pivotal moment for both our company and the trajectory of luxury living. We are proud to set a new benchmark for bespoke luxury collections, personal storytelling, and innovative product creations. The House of Glenfiddich's association with Three Sixty offers a unique proposition for lifestyle products, luxury living, and travel experiences.
BFH: How does Three Sixty intend to redefine "the art of the possible" at the intersection of luxury and design through this collaboration with the House of Glenfiddich?
Mr. Mehta: The collaboration between the House of Glenfiddich and Three Sixty is a fusion of shared values – the House of Glenfiddich's sophisticated approach to luxury living and Three Sixty's exceptional craftsmanship and commitment to sustainable innovation. Together, we represent the pinnacle of luxury and are dedicated to creating an immersive experience through our elegant collectibles and offerings.
Article by: Aniket Joshi
Edited by: Puneet Kapani