In the ever-evolving world of men’s fashion, Saurabh Agrawal, Co-founder & CEO of Harfun, stands at the forefront of innovation. With a mission to redefine workwear for the modern professional, he has introduced WorkWear 2.0—a category that seamlessly blends functionality, comfort, and timeless style.
Driven by the belief that men’s clothing should be as dynamic as their lifestyles, Saurabh envisioned Harfun as more than just a fashion brand—it’s a movement. His approach to design focuses on versatility, empowering men to transition effortlessly from boardrooms to casual outings without compromising on style or comfort.
In this exclusive interview, Saurabh Agrawal delves into the inspiration behind Harfun, his vision for modern masculinity, and how fashion can be a tool for self-expression and confidence. Read on as he shares his thoughts on redefining men’s wardrobes and shaping the future of workwear.
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How did Harfun as a brand come to life?
Harfun was born out of a desire to revolutionize workwear. Traditional formalwear felt restrictive and outdated, and we wanted to introduce something that met the demands of the modern professional lifestyle. While athleisure resonated with a segment of our audience, we saw a growing demand for versatile workwear that didn’t compromise on comfort. We built in on our expertise in performance fabrics, blending it with elements of formal and business casual wear. WorkWear 2.0 thus emerged as a blend of functionality, comfort, and style—an innovative category designed for professionals who need their attire to adapt to long workdays, travel, and even leisure activities seamlessly. Strategic branding, focused storytelling, and strong consumer education around the concept of WorkWear 2.0 has helped position Harfun as a category leader.
What do you want Harfun to communicate to modern men?
Harfun represents confidence, versatility, and empowerment. Our brand is here to remind modern men that their clothing should match the energy of their fast-paced, dynamic lives, and work as hard as they do. Whether in the boardroom, collaborating with teams, or relaxing after a busy day, Harfun ensures that men feel at their best in every situation.
What are the key elements that define Harfun's collections?
Harfun’s collections are built on three core pillars: functionality, comfort, and timeless style. From wrinkle-resistant fabrics to four-way stretch materials, every piece is crafted to meet the demands of modern professionals without sacrificing the aesthetic appeal. Innovation and meticulous attention to detail are woven into the fabric of every Harfun garment.
Who or what inspires you when creating apparel for the modern man?
Our designs are inspired by the modern professional’s multifaceted lifestyle—constantly balancing work, personal life, and striving for self-improvement. Their resilience, adaptability, and ambition fuel our passion to create clothing that helps them perform at their peak, no matter the challenge.
What’s one piece of advice you would give to men trying to elevate their style?
Invest in pieces that blend style with practicality. Focus on fit, quality, and versatility. A wardrobe that works seamlessly across formal, casual, and active settings will not only elevate style but also simplify daily life.
How do you personally define "style" for men in today’s world?
Today, style is about authenticity. It’s not about chasing trends, but about wearing what reflects your true self - that resonates with who you are. Style is a fusion of confidence, comfort, and the freedom to express your individuality through what you wear.
How do you want Harfun to envisage men’s lives beyond clothing?
Harfun is more than just a clothing brand—it’s about empowering modern men to live confident, productive, and fulfilling lives. Our goal is to simplify their daily decisions, so they can focus on what truly matters: personal growth, meaningful relationships, and achieving their aspirations.
If you could give your younger self one piece of advice, what would it be?
Embrace risk and see every setback as an opportunity to learn and evolve. Trust your instincts, stay curious, and never stop innovating.
How do you think clothing plays a role in shaping a man’s confidence and identity?
Clothing is a silent yet powerful communicator of who you are. It influences how others see you, but more importantly, it shapes how you perceive yourself. When you feel comfortable and confident in what you wear, it automatically boosts your self-assurance and enhances your identity.
What does modern manhood mean to you, and how does your brand reflect that?
Modern manhood is about balance—being ambitious yet grounded, strong yet empathetic, stylish yet practical. Harfun embodies this balance by offering clothing that supports the diverse roles men play in today’s world, helping them thrive in all areas of life.
What values or qualities do you believe define a well-dressed man today?
A well-dressed man is defined by confidence, simplicity, and attention to detail. It’s not about flamboyance but about understanding what works for you and owning it with authenticity.
How do you encourage men to step outside traditional norms while staying true to themselves?
Through versatile, functional clothing, we encourage men to experiment and redefine their personal style. Harfun’s designs empower individuality, showing that breaking from tradition doesn’t mean losing authenticity.
What advice would you give to men navigating their identity in today’s world?
Stay true to your core values and embrace growth. Life is a journey, and evolving along the way is part of the process. Let your choices—whether in style or life—be a reflection of your authentic self.
What’s one life lesson about manhood you’ve learned that you’d like to share?
Manhood is about balance and adaptability. Resilience in the face of adversity, paired with empathy and openness to new perspectives, is the key to growth. True strength lies in inspiring others and being open to learning.
How do you think men can use style as a tool for self-expression in a society that sometimes discourages vulnerability?
Style is a powerful form of non-verbal communication and self-expression. By choosing clothing that reflects your personality, you can communicate who you are without uttering a word. Vulnerability is a strength, and through authentic style choices, men can challenge societal expectations, embrace their true selves, and express themselves confidently.
Do you have any rituals or habits that keep you motivated and focused?
I start my day with purpose—whether it's a quick workout, some reading, or planning my schedule. Regular reflection helps me stay aligned with my goals and keeps me focused on what matters most.