Giorgio Armani unveils new watch for men

Giorgio Armani has collaborated with Parmigiani Fleurier on a limited edition of watches for men.

Giorgio Armani has collaborated with Parmigiani Fleurier (Swiss brand of luxury watchmakers) on a new limited-edition collection of watches exclusively for men. The ‘Giorgio Armani 11‘ series, so named after the Via Borgonuovo street in Milano, where its headquarters is located, will come in five bespoke varieties and be produced worldwide.

The watch nods to the characteristic highlights of Giorgio Armani’s tailoring, with stitching motifs and the emblem at 12 o’clock evoking the label found inside an Armani jacket. Horological design is given a sartorial twist. A neat foil for the moon phase and automatic movement, it contains a square case with rounded sides.

The watch is made of steel, rose gold, or yellow gold. Several dial colour options are available, including grey, blue, or ivory in rose gold and black in yellow gold. A leather strap and exquisite packaging complete the subtle design. The ‘Giorgio Armani 11‘ watches will be sold in a few international boutiques from early December 2022 onwards.